![]() ![]() ![]() ![]() A prodigy, Fagliano first tried adult crosswords on the plane on a trip to Israel. He doubles as one of the editors of the bigger puzzle. The Mini has had a single author since its launch, Joel Fagliano, not yet 30. No trade secret - it is meant to be a free, habit-forming gateway to the big daily Crossword for which there is a charge. The Mini has been a small cornerstone of the Times’ Crossword app since both launched in August 2014. Those puzzles don’t write themselves, but neither do they require the worldwide staff of 1,750 journalists dedicated to preparing the Times news report. I assume Games is highly profitable, too. Along with the Times’ newer Cooking vertical, it accounted for about 40% of the paid digital subscriber growth the company reported during the second quarter.Īt $40 per year, or a bit higher rate monthly, that would yield annual subscription revenue of roughly $40 million. With expansion plans in the works, the 1 million mark is in sight. Paid digital subscriptions to Games stand at 930,000. However, it is one of the big stars of the company’s popular and lucrative Games division. That sounds like an amusing but tiny thing in the vast expanse of New York Times content. It’s free, it’s easy to work - but not ridiculously easy - a morning brain starter that can usually be solved in under two minutes. The Mini, a compact five-by-five daily crossword, as the diminutive name suggests, is built to be addictive.
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